Having new content on your website is essential to your online marketing for any business. The best way to post new content is by establishing and maintaining a blog.
- A blog gets indexed faster on Search Engines
- A blog builds credibility, interaction, relationships, and sales
- 60% of businesses who blog acquire more customers, according to a HubSpot survey
Two of the best blog resources to get you started are Inbound and Content Marketing Made Easy by Marcus Sheridan of Sales Lion and ProBlogger’s Guide to Blogging for Your Business
Here are 5 tips for a better business blog:
- Encourage Interaction Reader engagement is a powerful way to gain new customers. Make sure your blog posts provide an opening for your visitors to interact with you. It could be as simple as asking the visitors to comment.
- Pay Attention to Comments: Respond to comments left on your blog. Also an interesting comment can provide you ideas to create an engaging blog post.
- Correct Keywords Integration: Search Engines seeks out pages with quality, and unique information. If you use keywords too frequently in your blog posts, you run the risk of Google determining your content is redundant. Keywords are important – you just need to make sure you use them sparingly and strategically throughout each blog post.
- Use Variety: Post different topics on your blog and use different formats. For example, one day you can create a tutorial, and then the next day you can discuss the benefits of a certain service. You can use lists, tutorials, video, case studies etc.
- Use Images: Most people are visual, and a high-quality image goes a long way on a blog post. Try to use an appropriate image on every blog post you create. This will liven up your post and increase interest.
- Integrate Social Media: WordPress offers several social media plugins that lets you share each blog post with your social media followers and allows visitors to share on social media. Also announce new blog posts on your social media accounts. This gets tedious and cumbersome, but the amount of exposure you’ll get makes it worth it.
With blogging quantity is not better than quality. While you’ll need to post consistently, never post unhelpful information just for the sake of updating your blog. Make sure that everything you post has substance. The goal isn’t to quickly fill your blog with a ton of posts. Instead, you’ll want to provide value that attracts new visitors and makes them want to return.
What is your tip for a better business blog?
31 Days to Build a Better Blog
Revitalize your blog with 31 tasks that will help to turn your blog into the must read powerhouse you’ve always dreamed of. With 31 tasks you can take your blog to the next level.